国家营销 2010年上海世博会场馆的深层解读

The Marketing of Nations An Analytical Reading of the Pavilions at the Expo 2010 Shanghai

文章以营销传播的立场,探讨研究2010年上海世博会参展的各个国家与地区的目标,通过分析具有代表性的国家馆其展示主题与场馆设计,完整了解国家的营销表达与价值取向,从而发现各个国家与地区和谐发展的未来。

From the marketing and communication point of view,the essay studies the aims of all countries and regions who are participating the Expo 2010 Shanghai,and through analysis of exhibition and architectural design of representative countries to understand the expression and value of the marketing and communication of the nations,so as to discover harmonious future of all countries and regions.