摘要
上海中森作为中国建筑设计研究院在华东地区分公司,在传承总院文化同时,更具创新能力和市场服务意识,文章从服务策略、设计理念、技术研发等方面对上海中森品牌进行定义,结合其住宅设计核心优势项目中创作心得,全面展现其成立5年来的积累和收获。
Shanghai Johnson Architectural Engineering Designing Consultants LTD,as a branch of China Architectural Design Research Group in the eastern of china,inherits the corporate culture. Moreover,it is more innovative and aware of service for the market.This paper defines the Johnson brand from different aspects,such as the strategy of service,the concept of design,the RD and so on.Combined with its core strengths of residential design projects and their work,the paper intends to fully demonstrate its accumulation and harvest for the 5-year-establishment.
出处
《时代建筑》
2010年第3期156-161,共6页
Time + Architecture
关键词
服务策略
品牌定位
传承大院文化
住宅研发积累
Service Strategy
Brand Positioning
Cultural Heritage of the Design Institute
The Accumulation of Residential Development
