数字内容产业发展研究——以内容产业评估指标为对象的探讨

Research on the Development of Digital Content Industry——Discussion Targeted on the Evaluation Standards for Content Industry

1995年西方七国信息会议首次提出"数字内容产业"(digital content industry)的概念,2005年经济合作与发展组织(OECD)认为经济正从一个有形的产品向一个高价值的无形物制造业转变。基于网络调研得知,不同国家或地区对于数字内容产业的表述方式也不完全一致。从数字内容产业的边界、数字产业链的构成要素和基本内容分析,进一步从产业环境、人力资源、企业、产品、市场、服务及产业链延伸等9个方面设计出一、二级评估指标,构建数字产业内容评估基本框架。

The Group Seven Information Congress has put forward the concept of ＂Digital Content Industry＂ firstly in the year of 1995. In 2005, OECD considered economic as a product which is being transformed from tangible to intangible. According to network research, we found out that different countries and regions have different ways in expressing digital content industry. The paper analy- zing the boundaries of digital content industry, the constituent elements of digital industrial chain and basic content, and we designed first and second grade indices from 9 aspects including Industry Environments, Human Resources, Enterprises, Products, Markets, Services and Industry Chains. All of the iifformation contributes a basic frame of digital industry.