摘要
中国语境下的媒介融合既是一场传媒产业的深度变革,也是一次引人注目的社会变迁,因此,有必要从传播学和社会学的视角切入,并结合中国现代化转型以及全球化扩张的双重语境,来思考媒介融合将如何面对我国的政治、经济、文化的重重壁垒。中国语境决定了中国媒介融合的渐进式进程。虽然制度的瓶颈仍然是其难以跨越的障碍,但就目前的情况来看,媒介融合既提升了受众的积极性与主动性,也促进了产业层面的互动与整合,并且它还为我国文化形态、社会制度和结构层面的历史性变革奠定了基础。
Media convergence in Chinese context is both a deep reform of media industry and a significant social change. Therefore, it is important that we consider how media convergence deals with the political, economic, and cultural barriers from the perspectives of communication and sociology in light of the double contexts --modernization and globalization in China. The Chinese context determines that media convergence can only be gradual. Though the system itself is difficult to overcome, media convergence has played positive roles so far. For instance, it has helped increase audience motivation and agency, enhanced industrial interaction and collaboration, and set the foundation for historical reforms in Chinese cultural forms, social system, and structure.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2010年第3期134-137,共4页
Journal of Social Science of Hunan Normal University
基金
湖南省软科学研究计划项目"数字化时代媒介融合潮流与湖南电视产业发展研究"[2009ZK4031]
湖南省社科基金项目"媒体融合下湖南电视文化产业发展研究"[08YBA137]
关键词
媒介融合
中国语境
社会变迁
渐进式进程
media convergence
Chinese context
social change
gradual process