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罗尔斯·罗伊斯公司21世纪的遄达战略

Rolls-Royce Trent Strategy for the 21st Century
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摘要 Rolls-Royte has developed a worki-leading product strategy in the Trent engine family.It has established a dominant position in the market and is excellently placed to meet the challenge of the next millennium.The Trent family won the 1997 Flight International Aerospace Awards for comorate strateqy and is the subject of this paper. Rolls-Royte has developed a worki-leading product strategy in the Trent engine family.It has established a dominant position in the market and is excellently placed to meet the challenge of the next millennium.The Trent family won the 1997 Flight International Aerospace Awards for comorate strateqy and is the subject of this paper.
出处 《民航经济与技术》 1999年第1期31-34,共4页
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