摘要
以设计接受在现代设计中的重要意义和导向为基础,从心理学的角度分析了消费者在现代设计更深层次的心理需求因素,在此基础上论述了情感化在产品设计中的意义和应用,通过对苹果公司的设计实例分析来说明融入情感化的设计会使产品变得更加易于被用户接受。
Based on the significance and orientation of design acceptance in modern design,from a psychological point of view,it analyzed the deeper psychological demand factors of consumers in the modern design and on this basis,discussed the significance and application of emotional design in the product design.By analyzing some example of the Apple company,it explained that the design incorporated with emotion would make the products be accepted by users more easily.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第12期72-75,共4页
Packaging Engineering
关键词
设计接受
消费者心理
情感化设计
design acceptance
psychology of consumer
emotional design
