论营销渠道中文化传播的潜在影响力

On Marketing Channels in Potential Impact of Cultural Transmission

在促销外国产品与服务的过程中,营销渠道在直接或间接地传播着文化。中国市场监管部门应当对于营销渠道中一些可能影响国民核心价值观的文化负面因素,进行必要的控制和引导,同时加强中国传统文化的传播,使营销渠道能够发挥促进国民生活水平提高的积极作用。

In the process of promoting foreign products and services,marketing channels spread foreign cultures directly or indirectly.Chinese market regulators should make the necessary control and guidance to the negative factors of culture which may affect nationals of some of the core values in the marketing channels,while strengthening the dissemination of traditional Chinese culture,so that the promotion of national marketing channels play a positive role in improving living standards.