论网络时代企业危机中领导者的管理策略误区——以三鹿事件为例

Business Leaders' Misunderstanding of Management Strategies in Business Crises in the Internet Age——Taking Sanlu Milk Powder Scandal for Example

文章通过近年来我国企业发生的典型危机事件及其危机管理案例,应用危机管理理论及原理对案例进行剖析,总结出企业领导者危机管理中的策略误区,为企业领导者如何在网络时代有效地化解企业危机提供新的思路,试图使企业领导者能在危机降临时从容应对,将危机造成的损失降到最低点。

Based on the typical crises and their management cases that occurred in Chinese enterprises in recent years,by analyzing the cases with crisis managing theories and principles,the writer of this article summarizes the business leaders’misunderstanding in their managing strategies in handling crises,and provides business leaders with new perspectives on how to effectively defuse business crises in the Internet age,so that they can composedly handle the crises and diminish the losses to the minimum.