河南古镇旅游发展探讨

Discussion and Strateges of the Ancient Town Tourism Development in Henan

古镇是在千百年历史发展进程中逐渐形成的人类聚居地,作为物质文化与精神文化的重要载体,具有重要的旅游开发价值。河南作为文化大省,其境内保留下来的古镇人文价值高,开发潜力大。通过对河南古镇开发条件进行梳理,找出了目前在古镇旅游发展中存在的问题,提出了要加大宣传促销力度、加强对古镇的规划控制、开发系列化旅游项目等旅游发展对策,以期对河南古镇旅游开发利用提供相应的支持。

As the human residential locations gradually formed with the long history in development and the important material and spiritual carriers,the ancient towns have high value of tourism exploitation, Henan,a major cultural province in China,its remained ancient towns also have high value of humanity and exploitation. Through analyzing its basic situation,the current problems of the tourism development are presented. Some countermeasures of enhancing the propaganda and promotion,strengthening the cotrol of the construction plans,exploiting a series of cultural tourism projects are provided for supporting the ancient town tourism development and utilization in Henan.