企业绿色竞争优势根源探究

The Research into the Source of Entrepreneurial Green Competitive Advantage

探究企业绿色竞争优势的根源不仅有助于企业的绿色经营的实践,而且也为宏观经济可持续发展寻求微观层面的发展动力。通过对企业竞争优势根源的各种理论观点进行系统梳理,结合企业绿色经营面临的环境,认为纯粹的"外生论"和"内生论"都不足以解释企业绿色竞争优势的根源。分析认为企业绿色竞争优势源于企业顾客能力的状况,试图为现实中企业绿色经营实践提供理论支持和指导。

Exploring the source of competitive advantage in corporate green operation will not only be good for the corporate green operation practice,but also provide developing power from the micro-economic level to macro-economic sustainable development.By systematically combing a variety of theoretical viewpoints about source of corporate competitive advantage and considering the environment faced by companies in their green operation,the author of the paper thinks that ＂the exogenous theory＂ and ＂the endogenous theory＂ are not sufficient to explain the source of corporate green competitive advantage.Through analysis,this competitive advantage derives from the level of customer capabilities,the paper is trying to provide theoretical support and guidance to the real companies when they are doing green operation.