我国制造业企业网络营销中存在的主要问题研究

Study of the Main Problems on China's Manufacturing Enterprises in the Network Marketing

文章对我国制造业企业在网络营销中的问题进行了研究分析,指出主要问题表现在缺乏科学规划、网络营销前台系统建设存在缺陷、缺乏后台信息系统支撑、网络分销渠道与传统分销渠道缺乏整合和管理变革滞后等方面。制造业企业只有发现并解决这些问题,才能发挥网络营销的优势。

Through researches and analysis of problems on China＇s manufacturing enterprises in the network marketing, the main problems are pointed out, such as lack of scientific planning, website defect in the network marketing, lack of internal information systems support, lack of integration on network distribution channels and traditional distribution channels, the management transformation lags behind the network marketing, etc. Only to discover and solve these problems in China＇s manufacturing enterprises, can the advantages of network marketing be well brought to play.