摘要
本文以现有户外广告研究成果为基础,针对当今商业街区广告现状进行了分析,提出了六点存在的问题。经过总结和分析,提出了商业街区广告设置应遵循的四条原则,并做了相应的介绍。
This paper works based on outside ads research achievements at present,giving an accurate analysis under the situation of commercial street block ads setting nowadays.Meanwhile it brings up six current problems.Underlying the analysis and conclusion,the four principals which ads setting should apply to in the city commercial street block are provided,and a brief instruction is made accordingly.
出处
《中外建筑》
2010年第4期62-65,共4页
Chinese & Overseas Architecture
关键词
商业街区
户外广告
设置
原则
commercial street
outside ads
setting
principal
