农户家庭消费行为的多视角分析

Multiple Perspectives Analysis of Peasant Household Consumption Behavior

消费经济理论在解释我国农户家庭消费行为方面具有局限性,应借鉴农民经济学和经济人类学等学科的研究视角及其成果来分析我国农户家庭经济行为特征。农户家庭经济具有生产活动与消费活动统一、市场活动与非市场活动统一以及经济行为具有社会属性等特征,这也是正确理解农户家庭消费行为的出发点。因此,不但要基于消费经济理论、传统消费伦理,还需要从基于村庄共同体的社会性消费和基于血缘关系的人情消费等方面,多角度解析农户家庭消费行为特征。

Consumption economic theory is limited to explain the consumption behavior of rural residents, this paper attempts to analyze the consumption behavior of peasant household with the research perspective and its results from farmers economies, economic anthropology and farmers sociology. The paper holds that the economic behavior characteristics consist of the unification of production and consumption, unification of marketing action and non-marketing action, economic behavior of social attributes and so on. Thus, it explains the peasant household consumption behavior from expense economic theory, traditional consumer ethics, social consumption behavior based on village community and favor consumption behavior based on blood relationship.