由城乡茶文化的差异谈茶文化旅游的发展

On the Development of Tea Culture Tourism from the Difference between Urban and Rural Tea Culture

现代社会中,茶文化因其雅俗共赏的特点在都市和乡村形成了不同的文化形态。都市茶文化和乡村茶文化一雅一俗,不仅满足了茶文化旅游的不同细分市场,而且二者统筹互动,都市茶文化开拓了客源市场,乡村茶文化丰富了旅游资源,共同推动了茶文化旅游的发展。以此为基础,探讨茶文化旅游发展的内在动力机制。

In modern society,the appealing characteristics of tea culture in urban and rural areas have developed into different cultural forms. Elegant urban tea culture and secular rural tea culture not only meet different markets of tea culture tourism,but also coordinate and interact with each other. The city tea culture open up the source market and the rural tea culture enrich the tourism resources,which jointly promotes the development of tea culture tourism. Based on this,the article explores the internal dynamic mechanism of the development of tea culture tourism.