商业健身俱乐部运营模式的研究

A Research into the Business Patterns of Commercial Body-building Clubs

运用文献资料法、专家访谈法、逻辑分析法对商业体育健身俱乐部运营的特征及相关问题进行探讨,提出俱乐部在运营时必须要有自己的目标和独特的运营方式。以期为健身俱乐部的运营和相关管理部门对健身俱乐部经营规范提供参考依据。

The paper discusses the business characteristics and the relative problems of commercial body-building clubs by the use of documentation,expert interview and logical analysis and points out that the clubs should have their goals and unique modes of operation,with a view to providing the clubs and the relative administrative branches with references for the standardized operation of commercial body-building clubs.