摘要
企业是市场经济的主体，消费者是企业的上帝。企业要在竞争中取胜，获得利润，就必须研究消费者行为，了解消费者的需求，掌握消费者的消费规律．以生产出符合消费者需要的产品。
Enterprises are the main body of the market economy,and consumers are the I'Godsn of theenterprises. If they want to win in the competition and make profit,enterprises must study consumer behaviors,get to know consumer demand and consumer regulation and then they can produce products which meet the needs of consumers.
出处
《税务与经济》
CSSCI
北大核心
1999年第2期67-70,共4页
Taxation and Economy
