摘要
B2B2C系统是一种依靠电子商务平台和实体店面相结合的网络购物系统,其自身并没有产品库存,通过整合众多B2C商家或相当规模的C2C卖家的产品资源,为消费者提供优质的网购产品和充分的选择,为网络卖家提供网络销售平台.随着电子商务的不断发展,各种各样的电子商务平台迅速发展起来,为用户提供了更大的选择范围,基于实体连锁代购点的B2B2C网络购物平台成为继传统电子商务平台之后,顾客搜寻和购买商品的又一重要渠道.
With no products of its own stock,B2B2C system is a physical store that relies on e-commerce platform and a combination of online shopping systems,and provides consumers with high-quality online shopping products and adequate choice for the network to supply Internet sales platform for the seller,through the integration of a number of B2C businesses or equivalent size C2C sellers of products and resources.As e-commerce continues to develop,a variety of e-commerce platform develops rapidly and provides users with a greater range of chooses.The B2B2C online shopping platform based on physical chains Shopping Service Point is another important channel for customers searching and purchasing goods,alongside with the traditional e-commerce platform.
出处
《广东教育学院学报》
2010年第3期38-42,共5页
Journal of Guangdong Education Institute
关键词
电子商务平台
网络购物
网络购物平台
E-commerce platform
on-line shopping
on-line shopping platform