走出竞争情报误区 构建企业竞争情报系统

Correct Misunderstandings of Competitive Intelligence to Construct the Enterprise Competitive Intelligence System

作者根据多年授课经验和在为企业做竞争情报实际案例过程中发现的问题,结合企业面临的实际困惑,可操作性地解决企业在信息搜集、识别、过滤、分析、分类、提供、存储过程的科学流程,重点研究企业情报系统建立的基本方法,并通过竞争情报系统对企业内部信息进行整合利用,充分达到信息的共享和价值最大化,明确我国企业如何走自己的实战之路,使竞争情报真正成为企业的决策依据和竞争中的"武器"。

According to the experience of the author in giving lectures many years and the problems the author faces in helping enterprises handle practical cases of competitive intelligence,and in combination with the actual puzzlement the enterprises are confronted with,the author gives a scientific process for enterprise to collect,identi-fy,filter,analyze,classify,provide and store information.The author focuses on studying the basic method of estab-lishing the enterprise information system,uses the competitive intelligence system to make integrated use of enter-prise inner information to reach the sharing of information completely and to maximize the value of information,and makes enterprises in China clear about how to take their own road so as to make competitive intelligence really be-come the enterprises’basis for decision-making and the＂weapon＂for competition.