网络时代畅销书籍的宣传策略分析

Analysis on How to Propagandize Best-selling Books in the Network Times and the Propaganda Strategies

分析了网络时代图书宣传对象和图书宣传媒介产生的新特点,提出了网络时代图书宣传的新策略,特别是立体式宣传策略。

This paper analyzes the book propaganda objects in the network times and the new characteristics of book propaganda media,and puts forward some new strategies of book propaganda in the network times,especially the omnibearing propaganda stratey.