基于感知视角的旅游节事影响模糊综合评价——以恭城桃花节为例

A Fuzzy Comprehensive Evaluation on the Impact of Tourist Festivals Based on the Perspective of Apperception——Taking the Peach Flower Festival in Gongcheng Yao Nationality Autonomous County as an Example

着眼于旅游节事影响,以利益相关者理论、感知理论和旅游影响学说为指导,运用德尔菲法、层次分析法和模糊综合评价法等研究方法,建立了旅游节事影响评价指标体系。

With a view to the influence of tourist festivals,taking stakeholder theory,apperception theory and tourism influence theory as the guidance,and by using Delphi method,analytic hierarchy process,fuzzy comprehensive evaluation and other research methods,this paper establishes an evaluation index system for tourist festival influence.