中国入境旅游流网络省级旅游地角色研究

Roles and functions of provincial destinations in Chinese inbound tourist flow network

通过构建中国入境旅游流网络,运用社会网络理论中的结构对等性分析模型,对中国入境旅游流结构中各省级旅游地的功能地位进行分类、比较、定位,然后采用中心度分析指标,对各省级旅游地在旅游流互动关系中的功能角色进行量化分析,分析了形成此种功能模式的影响因素。结果表明:(1)中国31个省级旅游地共可以分为4种角色类型,即全国旅游中枢、区域旅游枢纽、一般性旅游地、边缘性旅游地;(2)尽管每个省级旅游地的各类细化功能有强有弱,但同一角色类型在中心度指标上存在相同的模式特征;(3)中国入境旅游流结构中省级旅游地功能角色的差异主要受制于区域经济发展水平、旅游服务设施、对外联系度等方面,旅游资源和内部交通便捷度的影响较小。通过整体视角把握中国入境旅游流结构特征,对省级旅游地角色进行定位,为引导各省市入境旅游的均衡协调发展提供一定的参考。

The roles and functions of tourism destination are not only determined by the discrepancy of its tourism statistical indicators,but depended on the tourist flows relations among relative destinations as well,and the interactive relationship is vital to all of destinations.By constructing Chinese inbound tourist flow network,this article firstly classifies,compares,and positions the roles and functions of provincial destinations by structural equivalence model which is from the theory of Social Network Analysis.Then it analyzes those functions by the centralization analysis indicators quantitatively.Finally,this article tries to find out which factors and how those factors affect the function models.It is suggested that 31 provincial destinations in China could be divided into four role types,namely,national tourist center,regional tourist hub,common destination and marginal destination.Although there are many differences among every single destination,the same role type has the same centralization indicator characters.Furthermore,the roles and functions in Chinese inbound tourist flow network are largely subject to regional economic development level,tourist facilities,external contact strength etc.Meanwhile the tourism resources and internal traffic convenience have less influence.In brief,by analyzing the structural character of Chinese inbound tourist flow network and positioning the roles and functions of provincial destinations,this article provides some references for guiding the Chinese inbound tourism in every province into coordination and harmony.