摘要
客户经济价值分析是现代企业价格决策的基础,用价格敏感性来分析客户经济价值可以很好地把握客户的心理尺度,确定客户对相关产品或服务的心理价格承受范围,二维和四维测度方法及模型可以较好地帮助我们解决上述问题。
The analysis of customer economic value is the basis of pricing decision of modern enterprises. Analyzing customer economic value by using price sensibility can greatly grasp customer＇s mentality, and determine the customer＇s mental price limits on the related products or services. The measure and model of two-dimension or four-dimension can help us solve the above-mentioned problems better.
出处
《上海管理科学》
CSSCI
2010年第3期99-102,共4页
Shanghai Management Science
基金
南省十一五规划重点建设学科项目(企业管理)
湖南省哲学社会科学成果评审委员会立项课题(0808030B)
湖南省教育厅科研项目(08C208)
关键词
客户经济价值
价格决策
产品定价
价格弹性
customer economic value
Price decision, Product Pricing,Price elasticity
