西双版纳普洱茶文化旅游的开发与特色品牌打造

Development of Pu’er Tea Cultural Tour and Building of Characteristic Brand in Xishuangbanna

该文介绍了普洱茶文化,指出:普洱茶是西双版纳特有的地方名茶,其美名早已蜚声海内外。对于优先发展旅游业的西双版纳而言,普洱茶是一个独特的旅游资源。因此,借西双版纳这个平台,以普洱茶为品牌,整合西双版纳的旅游资源,加大对西双版纳茶文化旅游的开发力度,为西双版纳的旅游业增添新的内涵。

The article introduces the culture of Pu’er tea, and points out that Pu’er tea is the local famous tea owned in Xishuangbanna, which good name has become already famous at home and abroad. Speaking Xishuangbanna firstly to develop the touring industry, Pu’er tea is a unique touring resource. Therefore, having the aid of Xishuangbanna platform and taking Pu’er tea as the brand, it is to integrate the touring resource of Xishuangbanna, increase the development force of Xishuangbanna Pu’er tea cultural tour and add the new connotation for Xishuangbanna touring industry.