通信企业内部营销

Internal Marketing of Telecommunication Enterprise

传统的通信行业具有明显的自然垄断特性。随着科学技术的进步，通信市场的需求飞速成长，当今通信基础网的自然垄断特性已经发生了变化，一国一网不再具有效率方面的现实优势。各国通信都在呈现数网替代一网的潮流。通信全球化与国际竞争的新趋势，给我们带来了前所未有的压力和挑战。一些新的经营理念、竞争观念、手段和策略正以惊人的速度发展，日益深刻地影响着国内通信市场。

The situation of modern telecommunication：the traditional telecommunication has a prominent feature of monopoly in the past, and people always like to use＂bottleneck＂to describe it.However, with thegreat progress of technology, the market of telecommunication is dramatically increasing.The monopoly of current foundation network has changed,which means the mono-network only within one country will not be an effective advantage any more.It is the trend that multinational telecommunication is going to take place of mono-network.We are facing unprecedented pressure and challenges with coming of globalization of telecommunication and international competition.There is some new management theories,competing perspectives,methods and strategies are developing dramatically,which will seriously influence the domestic market of telecommunication.