发展生态旅游的SWOT分析与战略设计——以新乡黄河湿地鸟类国家级自然保护区为例

SWOT analysis and strategic design on development of eco-tourism——Taking Xinxiang Yellow River Wetland Birds to National Nature Reserve as an example

湿地作为生态旅游的重要依托地而成为近年的一个开发热点。运用文献分析法、实地调查法、定量与定性相结合的方法,借鉴生态学、旅游学、管理学等理论,在对国内外湿地生态旅游研究现状进行回顾与分析的基础上,具体以新乡黄河湿地鸟类国家级自然保护区为研究对象,分析探讨其发展生态旅游的条件,并对其作为自然湿地公园未来的长远发展进行战略设计。

Wetlands had become a development hot spot as an important ground of eco-tourism in recent years.The article systematically studied it by literature analysis,field survey, combinations of quantitative and qualitative and ecology, tourism theory. Based on the research and analysis of the wetland eco-tourism in domestic and international status, specifically referring Xinxiang Huanghe Wetland Birds National Nature Reserve as the research object, analysed and explored the conditions for its development of eco-tourism and strategy designed for its future long-term development as a natural wetland.