我国体育赞助企业品牌推广的方略研究

Strategy for Chinese Sports Sponsoring Enterprises in Brand Promotion

采用文献资料法、访谈法、统计分析法等研究方法,运用管理学、营销学、统计学等学科知识,从战略营销、品牌定位和品牌核心价值及延伸等视角对我国体育赞助企业品牌推广进行研究,以期为我国体育赞助企业品牌推广提出有益的对策与建议。

Literature review,interview and statistics are employed and the disciplinary knowledge on management,marketing and statistics is applied in this paper to research the brand promotion of sports sponsoring enterprises from the angles of strategic marketing,brand designation and brand core value,hoping to give useful suggestions for sports sponsoring enterprises in brand promotion.