中国旅游纪念品市场调查与分析——基于世博会旅游纪念品课题的调查与分析

China Souvenir Market Research and Analysis——Expo Souvenir Market Survey and Analysis

世博会的举行,以及这两年即将陆续在我国召开的亚运会和大运会,将为旅游纪念品的开发与销售提供绝对商机。借这些机会,致力于使中华五千年文化与现代文明科技进步完美结合,推出有中国特色又不失现代气息的旅游纪念品,应成为展示中华民族文化精髓的舞台。因此,对国内外旅游纪念品的调查研究,制定世博旅游纪念品的范围和标准显得尤为重要,这将对世博旅游纪念品的发展提供绝无仅有的机会。本文是中国世博旅游纪念品重大课题的市场调查与分析。通过我们的市场调查与研究以及国内外的比较,我们得出了中国旅游市场具有很大商机的结论。另外,结合我国特点,我们提出了自己的分类标准。同时,通过调查数据,我们分析了这个市场的基本情况并指出了所存在的主要问题。最后,我们给出了政策建议。

Expo will be held,and this year will be on the Asian Games held in China and the Universiade will mark the development of tourism and marketing opportunities to provide absolute. Through these opportunities,committed to five thousand years of Chinese culture and modern civilization,the perfect combination of scientific and technological progress,introduction of modern Chinese characteristics without losing the flavor of tourist souvenirs,the essence of Chinese culture should be a stage show. Therefore,domestic and foreign tourist souvenirs research,make the scope of the Expo travel souvenirs and standards is particularly important,and this will provide the development of World Expo souvenirs unique opportunity. This paper is a Expo market research and analysis of China touring remembrance. Based on the market survey data and the experiences and lessons of the other cities,we point out that China will have a very large touring remembrance market and business opportunity. Moreover,we give out our own classified index criteria. Due to the problems existed in this market,we also give out some policy suggestions.