中国制造企业实施服务导向战略的关键影响因素研究——基于制造企业上市公司的实证分析

A Study on Impact Factors in Service-orient Strategy in Chinese Manufacturing Firms:an Empirical Study on Manufacturing Firms in Capital Market

以中国制造企业上市公司为样本,从微观层面考察了影响企业实施服务导向战略的关键因素。研究结果表明,在控制了行业差异和区域差异等相关因素的情况下,品牌、企业规模与员工素质对服务导向战略均有一定的正向影响,而在中国转型经济背景下,环境动态性与服务导向战略则表现出较弱的关联性。

This study collects data of 120 listed companies in the Shanghai and Shenzhen capital market, and studies the key factors influencing entrepreneurs＇ serviceorient strategy from micro perspectives. The results indicate that the brand, staff quality and firm size have a positive impact on service-orient strategy, but environmental dynamics show little relevance with service-orient strategy.