云南白药:老树展新容

Yunnanbaiyao:Old Tree Shows New Tolerance

日前，云南白药董事长尹品耀在接受记者采访时披露：“云南白药2009年的收入规模超过了70亿元，在经济危机的背景下不仅安然过冬，而月．逆势上扬!”。

Sony founder Akio Morita has always believed that 'creative market development and technology innovation is equally important.' In most companies,'creation' or 'innovation' these words have been dominated by R & D department and engineers.However,it will be too limited innovation remains on technology breakthrough.Creative market development will also have bright prospects for development.The birth of Yunnanbaiyao Band-Aid is an example of the creative market development.Yunnanbaiyao is the most famous healing drugs in China.This company has been named to Yunnanbaiyao benefiting a lot from the drug's brand appeal.Its products in the market have great advantage,and this market never seems to fade away.Even without too much marketing efforts,its sales are growing year and year again.However,this growth is based on a lack of aggressive growth pattern.Like a slow-moving bus and no one complained about simply because it can send the travelers to the site who do not care about the time,although there was always late for an hour.Wang Minghui,as a general manager taking over Yunnanbaiyao,considered it is the time to change.At that time,the company is still growing a few million dollars a year.To get a new market positions,Yunnanbaiyao must identify the needs of consumers and create a totally new markets.Yunnanbaiyao focuses on those spaces which have been highly recognized by consumers,and injects the confidential formula Baiyao.Let the magical effect of Yunnanbaiyao play a new effect in fully competitive markets.