竞技武术国际化推广的现状诊断及战略选择研究——以第9届世界武术锦标赛为视角

Status quo and strategic choice of international popularity of competitive Wushu——In view of 9th World Wushu Championship

对竞技武术的洲际普及率、参赛率、洲际整体发展水平及后奥运时代武术推广战略进行研究。结果显示:竞技武术推广与发展现状最大的特征表现为差异明显,阻碍竞技武术进一步推广与发展,体现在区域性普及率、区域整体发展水平、区域发展效率差异明显,区域优势项目各异,套路与散手发展不协调的现象。后奥运时代武术的国际化推广与发展需要针对不同区域的现状,有针对性地做出发展战略规划。

The paper studied the rate of popularity and participation and the overall development level of Wushu in between different continents and the popularity strategies in the post-Olympic era.There could be seen differences in Wushu popularity between different regions.There were differences in advantageous Wushu events for different regions.Moreover,the development of Wushu routine and Sanshou was imbalanced.Therefore,the development strategies should be drawn with regard to status quo of different regions.