内江城市在职居民休闲体育活动特征研究

On the Characteristics of Casual Sports the In-service City Residents Do in Neijiang

运用问卷调查法、专家访谈法、数理统计法对内江市城市在职居民休闲体育活动进行调查研究.结果表明:内江城市在职居民参与休闲体育活动的积极性不高;男性每天参加活动的时间明显多于女性;活动的内容表现出简单易行、民俗性强、时尚性不强的特点;活动空间表现出"从公、从近、从众"的"三从"需求;活动伙伴主要是朋友、家人,社会组织化程度较低;休闲体育消费意识不强,消费行为和行为方式表现为体育实物消费、发展型消费、娱乐享受型消费三类.

Through the use of questionaire survey,interviews of experts,mathematical statistics,an investigation into the casual sports that the in-service urban residents like to do was conducted in the city of Neijiang. The results show that city residents in Neijiang show little interest in casual sports; males spend a far larger amount of time than their female counterparts; the content of sports tends to be simple and easy,strongly influenced by the local folk customs and not fashionable enough. As for the sports space,people tend to attend sports organized by the government,near their residence or work places,and choose to do some popular sports. Participants are just their friends,families. The systematism level is rather low. The awareness of casual sports consumption is too weak. Their consuming behaviour and way of act are mainly in forms of material consumption,development-centric consumption and enjoyment-centric consumption.