广州会展业的现状及其发展对策

Status Analysis of Guangzhou Meetings and Exhibilion Industry and Its Countermeasures

广州会展业依托广交会取得了前所未有的成就。目前,广州会展业已经拥有两大展馆群体和一批品牌展会,而且基本形成会展产业化。然而,作为广交会的举办地,广州会展业却还没有走出一条较好的发展之道。综观广交会对广州会展业发展的影响,能够得出"成也广交会,败也广交会"的论断,应引起业内人事的思考。

Relying on Canton Fair,Guangzhou meetings and exhibition industry has made unprecedented achievements.At present,it owns two major groups of exhibition buildings and a number of branded shows and its industrialization has basically come into being.However,as the host city of Canton Fair,Guangzhou meetings and exihition industry still hasn’t got its own way.This paper discusses the effects of Canton Fair and puts forward a statement： whether succeed or fail,depend on Canton Fair.