Web挖掘技术在高校数字图书馆个性化服务中的应用

Web Mining in the Application of Personalized Service for University Digital Library

随着互联网信息的迅猛增加,高校数字图书馆信息资源极大丰富.尽管人们可以借助互联网上功能强大的搜索引擎和快捷的传送手段,使信息资源的搜集和获取变得十分容易,然而在使用中,用户快速、准确地查找自己所需的信息却越来越困难.笔者介绍了Web挖掘技术,并分析了如何将其应用到高校数字图书馆建设中,为用户提供个性化信息的主动推送服务.

With the rapid increase in Internet information,the information of university digital library was greatly enriched.Although people can make use of the Internet which has powerful search engine and fast means of transmission,the collection of information resources and access to become very easy,but in use,the user quickly and accurately find the information they need has become more and more difficult.This article describes the Web mining techniques and analysis of how to apply it to university digital library construction,to provide users with personalized push services.