电视对大理阳南白族村社会生活的影响调查

Investigation on Television's Influence on Social Life of Yangnan Bai Ethnic Village in Dali

电视由于声画并茂、广泛的普及率和超强的家庭渗透性等特点,成为目前人们日常生活中最为普及、影响最深刻的媒介。在云南一些较不发达、比较边远的少数民族村落,电视同样深刻地融入了当地人们的日常生活,成为他们接触大众传媒的首选。本文以个案研究的形式,从媒介接触情况,电视在乡村社会生活中所扮演角色的角度分析了电视对云南大理市一个白族村庄生活带来的影响。

With the characteristics of visibility,audibility,wide popularization,and immense family penetrability,television has become the most popular and impressive medium in people＇s daily life.In some less developed and remote ethnic-minority villages of Yunnan Province,television has merged into their life as their first choice to touch mass media.In form of case study,this paper analyzes television＇s influence on the life of a Bai ethnic village in Dali,based on the situation of media contact and the role television plays in rural life.