公众视野中的大理学院组织形象研究

Public Image of the Organization of Dali University

高校形象主要表现为相关公众对高校的印象和评价。本文立足于公众视野,在确定了高校形象构成要素之后,用实证调查的方法,以大理学院内外公众为调查对象,从学生形象、教职员工形象、环境及设备形象、文化形象四个方面,全面调查了大理学院的形象现状,并在此基础上,有针对性地对大理学院公众形象的塑造和提升提出建议和对策。

The image of an institute of higher education can mainly be expressed by recognition and evaluation from the related public.The paper,based upon the the public views,and after defining the basic elements of the image of an higher institute,reports an investigation on public opinions both on-campus and off-campus.The investigation evaluates the image of Dali University in terms of image of students,image of faculty and staff,environmental and facility image and cultural image.Based on the results of the survey,the paper gives suggestions and strategies for building and promoting the public image of Dali University.