论独立学院旅游管理专业竞争优势的构建——以海南大学三亚学院旅游管理专业为例

海南旅游业因建设国际旅游岛的发展规划步入新的成长时期,这对海南旅游高等教育提出了更高更新的要求。新时期,独立学院的旅游专业也取得了快速的进步,在这种背景下,加强独立学院旅游高等教育的研究,探讨分析如何在高等教育快速发展的环境下,树立起独立院校旅游管理专业的特色和竞争优势,对提升独立学院旅游管理专业学生的综合素质,推动海南和全国旅游业的持续健康发展都具有重要的意义。

The tourism industry of Hainan province is going into the new growth period because of the International Tourism Island’s development project, which puts forward the high and new requirements. In the new period, the specialty of tourism of the independent college has developed rapidly. Under such circumstances, strengthening the research of higher vocational education in independent college and analyzing how to set up the distinguishing features and competitive advantages of tourism management specialty in independent college are of great significance for promoting the comprehensive quality of students majoring in tourism and developing the tourism industry in Hainan province and even the entire country constantly and healthily.