论网络文化的美学特点

On the Aesthetic Feature of the Cyberculture

网络文化是以互联网为传播平台,以数字化技术为基础的出版过程。网络文化与传统文化有着本质的区别,它具有产品的数字化、流通的网络化、交易的电子化等特性。作为一种新形态的传播媒介,网络文化在传播叙事形态、传播内容的表现形式以及传播模式等方面有自身的美学特点。透过对这种美学特点的分析和把握,从而推动先进文化的网络传播具有重要意义。

Cyber culture is based on the Internet as a communication platform to digital technology-based publishing process.It is essentially different between Cyber culture and traditional publishing.Network Publishing has its own characteristics such as its digital products,distribution network,electronic transactions,etc.As a new form of media,network publishing has its own characteristics in the dissemination of narrative form,the dissemination of the contents of the expressions,as well as the dissemination of models and so on.Thereby it is of great significance to promote the advanced culture of the network communication through analysis of the characteristics of this aesthetic and grasping.