校园激励教导类标语的顺应性研究

A Study on Encouragement and Instruction School Slogans with Adaptation Theory

在回顾了以往校园标语研究的基础上,提出了从语用学的角度研究校园激励教导类标语的新视角,阐述了顺应理论在其中的应用,提出了校园激励教导类标语的顺应模式。研究探讨该类标语如何达到激励教导学生成长的交际目的,标语创作过程如何进行语言顺应,有较深刻的学术及现实意义,可促进校园标语发挥功能与作用。

The paper reviews the existing literatures on the school slogans and proposes a study on the encouragement and instruction school slogans（EISS） from the pragmatic perspective.It explains the application of Verschueren＇s Adaptation Theory into these slogans,on the base of which the paper attempts to set forth the related theory and explores how EISS reaches the communicative goals to encourage and instruct the students and what the adaptation in the producing of EISS is.The paper has its academic and social significance to promote the function of the school slogans.