山西省大学生体育消费行为调查研究

Investigation of College Students' PE Consumption Behavior in Shanxi Province

采用问卷调查法、文献资料法、数理统计法等,对山西省10所普通高校大学生体育消费内隐行为和外显行为两方面进行调查研究与分析。结果显示:山西省大学生的体育消费意识已经形成,但还没有健全与完善;山西省大学生渡过闲暇时间的方式——体育活动仅占少部分;山西省大学生体育消费存在随意性与茫然性;山西省大学生可支配的经费抑制着体育消费的行为;价格、质量是消费群体的关注点;山西省大学生在体育消费项目、消费支付方式上有所改变。就研究结果提出了相关建议。

This paper takes the methods of questionnaire,literature consultation and mathematical statistics to investgate sport consumption＇s inner and outer behaviors in ten colleges and universities in Shanxi Province.The result shows that students have formed sport consumption consciousness,yet unsound and incomplete,that students spend less time to go on athletic sports in their spare time,that there exists randomness in sport consumption,that governable spending restrains sport consumption behavior,that price and quality are the focus of consumption,and that sport consumption items and modes of payment have changed.Some relative suggestions are put forward for reference.