我国高校体育无形资产流失成因及保护对策研究

Research on the Causes of College Sports Intangible Assets Loss and its Countermeasures

高校体育无形资产是高校资产的重要组成部分,有效开发和利用高校体育无形资产,不但能为学校赢得一定合法经济收益,同时也会产生良好的社会效益。但是由于多方面的原因,我国高校体育无形资产保护工作十分薄弱,导致高校体育无形资产的大量流失,为此必须采取措施,加强对高校体育无形资产的保护,充分发挥高校体育无形资产的社会效益和经济效益。

College sports intangible assets are an important part of college assets.The effective development and exploitation of college sports intangible assets not only can win legal income for the college,but also has a good social effect.However,for various reasons,the protection of college sports intangible assets is rather inadequate,which leads to their great loss.Therefore,measures must be taken to enhance the protection of college sports intangible assets and make them yield well both socially and economically.