多元互动教学模式在《公共关系学》教学中的应用

Multiple Interactive Teaching Model in "Public Relations" Teaching Application

公共关系学是一门实践性很强的交叉性学科,不应局限于单一的教学方式。采用以三分钟演讲、专题策划、案例分析、公关调研及情景模拟等为主要形式的多元互动教学模式,不但能完善教学内容,而且能提高学生学习的积极性和主动性,培养学生的实际动手能力,符合素质教育的要求。

Public Relations is a strong cross-discipline practice,and should not be limited to a single teaching method.The author in the actual teaching process mainly uses three-minute speech,thematic planning,case studies,public relations research and scenario modeling as the main form of multiple interactive teaching model,which will improve the teaching content,but also improve students＇ learning motivation and initiative to develop the students practical hands-on capabilities to meet the needs of quality education.