品牌诚信度调查数据分析及数字背后的商业意义

The survey datum analysis of brand integrity and the commercial significance of the number

河北三鹿集团股份有限公司"三鹿"婴幼儿奶粉"三聚氰胺"事事件半年后,作者进行了品牌信任度社会调查,对调查的数据及其所反映的商业意义进行粗浅分析。提醒企业在社会主义市场经济条件下,能够认识到企业经营中质量意识、民众意识对品牌的重要作用,自觉的提高品牌意识、质量意识,提升企业品牌的信任度,担当起企业对社会的责任。

After Sanlu infant milk powder ＂melamine＂ event happened in Sanlu group Limited liability company Hebei a half year ago, the author has carried on the brand confidence level social investigation, and analysised investigation data and commercial significance based on the data. Remind the enterprise to realize influential role of the quality integrity consciousness and the public awareness in enterprise management to the brand under the socialist market economy condition, raise the brand consciousness, quality consciousness consciously, promote enterprise brand integrity, take on society＇s responsibility of the enterprise.