辽宁地区形象传播策略研究

Communication strategy for Liaoning region image

辽宁地区形象是辽宁政治、经济、文化等活动的先导因素。选择适当的传播媒介传播健康、活跃、快速发展的辽宁地区形象是老工业基地振兴的关键。对辽宁地区形象的历史和现状进行SWOT分析,提出提升辽宁地区形象的路径组合策略。对辽宁地区形象传播策略的研究有利于优化区域传播理论,促进区域发展。

Liaoning region image is the whole public impression of Liaoning region.It is the precursor element of Liaoning＇s actions of politics,economics,culture,and etc.Selecting suitable media combined strategies to communicate healthy,active rapidly developing Liaoning region image is the key point to set a good brand of Liaoning region image in revitalizing the Chinese northeastern industrial base.The historical and current situation of Liaoning region image is analyzed with SWOT method.The promoting combination policies for Liaoning region image is put forward.The research on Liaoning region image communication policy can optimize the region communication theory and develop Liaoning region rapidly.