摘要
以北京林业大学学生为对象,研究大学生消费行为,探讨性格与品牌偏好的关系。
Targeted Beijing Forestry University students as objects, the article explores students consume behavior and discusses the relationship between personality and brand preference.
出处
《价值工程》
2010年第15期134-134,共1页
Value Engineering
关键词
北京林业大学
消费行为
性格
品牌偏好
Beijing Forestry University
consumer behavior
character
brand preference
