美国报业破产潮的启示

The Inspiration of the U.S. Bankrupcy

2008年全球范围的金融风暴袭来,在报业市场最发达的美国报纸运营陷入困境,先后有数家报纸申请破产保护,也引起了世界范围新闻界的关注。新媒体改变了人们接收信息的模式,给报纸带来的冲击是客观存在的,但是报纸不用绝望,走出目前的报业困境可以通过提供多样化的信息服务和改变传统的盈利模式来实现。

In 2008,when the global finacial crisis struck everywhere,the press market soon went in- to trouble in the most developed country,the U. S. A. In a short time quite a few newspapers started to apply for bankrupcy protection,which also attracted the worldwide attention in the press. Consequently,the new media has changed the way that people received information. In fact the impact to the press is quite objective. However,as is said,the press needs not despair. In order to get out of current difficulties,the press can provide a variety of information service and achieve its goal by changing the traditional profit model.