摘要
引言
企业对外的表现主要从品牌、产品和渠道3个维度体现,而竞争量化的最公平标准就是企业产品的市场占有率。
从1999年进入客车市场,玉柴动力从零开始,市场占有率节节攀升。2009年,玉柴客车动力市场占有率达到60%。在客车市场,
Since engaged in bus market in 1999,Yuchai Company has been gradually increasing its market share for the past ten years,and reached to the 60% at last in 2009,which resulted in a absolute advantage position in the market.
出处
《商用汽车》
2010年第1期110-112,共3页
Commercial Vehicle