摘要
通过IT和“新鲜”的衰退速度进行残醋的比赛，永辉超市以对生鲜的精细化管理获得了超市业的独特竞争力。
Impacted by the state's adjustment policies on the property industry, a new round of sales campaign kicked off. Among real estate developers, Evergrande Real Estate Group (Evergrande) first announced a nationwide 15% discount with all its real estate projects on May 5. As doubts of capital problems raised, Evergrande's Chairman and founder Xu Jiayin denied with a laugh, saying the company's finance is in sound health. According to the company data, Evergrande enjoyed RMB19.9 billion (USD2.9 billion) of cash balance and has generated RMB4 billion (USD594 million) of contract sales in May, up by 328.6% compared to the same period of last year. When other property developers were suffering, Evergrande's discount strategy proved quite effective to address this market change. Since its establishment in 1997, Evergrande aims to be a property developer of fair price projects with flexible price methods. This means it has to expand its land reserve with fast capital return and practice a set of centralized management and standardized management mechanism to guarantee the company's control on project quality, cost, sales, and even fast growth across the nation. Thanks to Xu's control over the company, Evergrande now has grown to the No.6 listed property developer in China with fast response to market changes.
