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柯慈雷:柔性转型

Gerard Kleisterlee:Soft Transformation
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摘要 “破坏式重建”的快速转型法则,为什么不适合一家百年企业? This tall Dutch gentleman with firm looks and grey hair has often been described by the press as an ironhanded and adventurous king. This image seems to have been proved in Phillip’s decade of transformation under his leadership. He has been daring enough to remove many hitech businesses that were apparently making good money from production and tell those engineers who focused only on product functions that they were not in line with future trends. However, when he decided to lead Phillips into lighting, healthcare and lifestyle sectors, the world suspected whether this electronics company which excels in inventing wanted to revive conventional businesses.
作者 魏薇
出处 《经理人》 2010年第7期56-60,20,共5页 Manager
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