董明珠:自断后路

Dong Mingzhu:Burning Her Bridge?

董明珠扮演过“推动政府阳光采购”的斗士，但是她也明白，在这个过程中，竞争对手们怀着复杂的心情跟踪了事件的全程——他们也不希望格力输，因为这是格力为同业出头；同时，他们也不希望看到格力赢，因为这会让格力在竞争中更加“嚣张”。

The counter-feminine personal influence of Dong Mingzhu and Gree's well-known business model that relies on its proprietary distribution channels have again drawn public attention. Will Dong Mingzhu continue with her leadership style? Does a second marriage with Gome mean the collapse of its business model of proprietary distribution? In the future,how can Gree keep its leading position in the air conditioner market which it has held for so many years? Believing in a corporate culture of 'placing oneself into a corner',Dong Mingzhu still claims that core technologies and consumer care remain Gree’s competitive advantages.