面向经销商的套餐式营业推广方法

A Set dinner Pattern of Sales Promotion Oriented Dealers

在分析单一营业推广方法优缺点及其适用性以及经销商经营敏感性的基础上，站在制造商利益的角度，以经销商为营销对象，采用系统分析的方法，提出了综合采用多种营业推广方法的套餐式营业推广方法模式。该模式的构成是：广告技术合作＋销售员培训＋企业刊物发行＋交易推广。充分论述了在吸引经销商经销产品方面，制造商采用套餐式营业推广方法，可以理顺或缓解制造商与经销商之间的利益关系，使双方能够荣辱与共，唇齿相依，实现共同发展的目标。

A set dinner pattern of SP (sales promotion), oriented dealers and devised with system analysis methods in the pattern multi means of SP is applied synthetically on a basis of analyzing the merits and defects and applicability of the single SP method from the viewpoint of a manufacturer The pattern is made of co op advertising sales training + business publication + deal promotion With the set dinner pattern of SP, an interest relationship between dealers and manufacturers can be straightened out or alleviated